eCRM
A little space. A lot to communicate.
Responsive email systems balancing brand expression, content hierarchy, and the next action.
Explore the work
Try a different view.
Switch brands, change the preview width, and explore how the image, copy, and action modules fit together.
Reconstructed email designs with original imagery and sample explanatory copy. Offers are not active, and no emails are sent. These previews have not been certified across email clients.
The challenge
The email work brought together engagement goals, brand consistency, and usability across devices. Each design needed to organize its message clearly while giving the brand room to feel distinct.
My contribution
I directed the design process from concept through execution and led the team developing responsive templates. Working with marketing, content, and analytics teams, I helped refine layouts, personalization, and calls to action. Usability, accessibility, and A/B testing informed the approach to ongoing improvement.
Original design boards and imagery
