Subway Franchise
Big ownership plans. Clearer next steps.
A redesigned franchise hub connecting multi-unit ownership journeys with a more cohesive digital and CRM experience.
Explore the work
Follow the possibilities.
Try the guided ownership flow, then explore the milestones that give the journey its shape.
A portfolio demonstration of the ownership journey. Selections stay on this page; nothing is submitted or assessed.
Our next chapter
Starts with
multi-unit operators
like you.
We want to get to know you.
The ownership path
Follow the next step.
The challenge
Subway’s franchise hub needed a clearer journey for prospective multi-unit owners and better support for its marketing and CRM activity. The work focused on organizing ownership information, clarifying next steps, and connecting the experience with lead-tracking and engagement needs.
See it in action: subwayfranchise.com
My contribution
As Design Director, I led the digital product team in developing the design system and content strategy for approximately 15 new or redesigned pages. I helped shape the site architecture, component system, visual direction, and ownership pathways, while extending the brand’s digital guidelines to support consistent work across the site.
Original design boards and imagery
