MY LITTLE DESIGN Portfolio

INNOVATIVE CREATIVE DIRECTOR + DESIGNER

Blending storytelling with strategic design to craft compelling experiences that elevate brands in the greater NYC area.

Creative Showcase

Creative Showcase

Where Expertise Meets Experience

"Optimizing User Experience: Streamlining High-Value Tasks for Consumers and Patients While Simplifying Website Management for Staff."

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Giving a legendary brand a digital facelift

Revitalizing an Icon: Modernizing the Digital Presence to Attract Younger Audiences and Elevate User Experience.

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Driving Omniunit Deals & CRM Excellence

Transforming Subway’s Franchise Hub: Streamlining Multi-Unit Acquisition and Enhancing CRM Capabilities.

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Uncovering What Truly Drives Your Decisions

Driving Engagement and Conversion: A Strategic Campaign to Attract Younger Consumer Reports Subscribers Online.

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Engaging with a mainstream Zillennial audience

Evolution in Brand Positioning: Aligning Jägermeister with a new persona, that is changing social and drinking habits.

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Marketing

With a blend of creativity, strategic insight, and a bold perspective, I craft campaigns that go beyond selling products—they tell compelling stories.

Design Systems

With a blend of wit, charm, and bold creativity, I craft cohesive design systems that harmonize visuals and strategy, shaping distinctive brand identities.

There are certainly things I have yet to master, but I continuously embrace learning, adapting, and expanding my skills to stay ahead in this ever-evolving industry.

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Brand Experience

We go beyond the ordinary to create a lasting impact. By blending strategy with bold creativity, I transform brand identities into unforgettable experiences.

A.I. Strategy

I see AI not as a competitor, but as a powerful tool—an intelligent partner that enhances creativity and efficiency, unlocking new potential and innovation.

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